【2006-07-11 Economic Daily】

CHMER's own brand "CHMER" is marketed around the world. The identity logo design uses the orange English word CHMER as the main body, paired with the totem shape of the "blue technology bird" with spread wings, which is CHMER's external corporate image badge.

The English word "CHMER" starts with C, which symbolizes CHMER's development concept of 5C, which means CHMER's relationship with enterprises (CHMER GROUP), close connection (CONTINUITY), spirit of cooperation (COOPERATION), integrity attitude (CONSTANCY), and customer satisfaction (CUSTOMER) ; In addition, the "Hong" of CHMER means a big bird with spread wings. The shape of a blue technological bird with spread wings cut out by mold equipment symbolizes the meaning of the company "flying thousands of miles and soaring into the sky".

In terms of color use, blue symbolizes "technology, rationality, and stability" and is paired with the orange standard color of the CHMER (CHMER) brand to form the overall CHMER trademark image. It represents CHMER's pursuit of stability and innovation, and can unite employees internally. Externally, the purpose is to improve customer satisfaction.

CHMER Company adheres to the belief of "quality first, technology leadership" and specializes in manufacturing various electrical discharge machines and wire cutting machines. Over the past 30 years, it has been trusted and supported by the mold industry. CHMER was the first domestic product to enter the European market. The "CHMER" brand has Become a symbol of high quality.